Big Data Analytics is a concept that clusters all those technologies and mathematical developments dedicated to store, analyze and cross-reference all that information to try and find behavioural patterns. Let´s dive into Big Data Analytics and this year´s trends.

Big data analytics is the process of examining large and varied data sets -- i.e., big data -- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.

Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it's not the amount of data that's important.